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The Cube By Electrolux Wins Gold Award

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Electrolux is delighted to announce that The Cube by Electrolux marketing initiative has won the prestigious Gold Award for Innovation in Marketing at the Designer Kitchen & Bathroom Awards held in London on 15th November 2012.

An impressive panel of judges made up of some of the most talented and experienced experts from across the fields of UK kitchen & bathroom design,  architecture and interior design joined forces with Designer Kitchen & Bathroom magazine to Award the winners of 15 different categories across Product Innovation and Design.

Martin Allen-Smith, Editor of Designer Kitchen & Bathroom Magazine commented “The Cube by Electrolux was singled out for its unique and innovative way of engaging with consumers, press and retailers in a way that the industry has never seen before.”

The Cube by Electrolux is an initiative developed by Electrolux, a global leader in domestic and professional appliances and a company chosen by almost 50% of Europe’s Michelin star chefs to supply equipment to their kitchens. Consumers enjoy a unique dining experience in a stunning location  in London, the Cube is located on the roof of the Royal Festival Hall. Some of the best chefs in the UK, who are supported by Electrolux professional products daily in their restaurants, present an incredible menu for just 18 diners per sitting. The guests are seated around one table allowing them to watch their meal being prepared in an open plan kitchen, which is equipped with state-of-the-art Electrolux domestic as well as professional equipment– inspired by the company’s 90 years of professional expertise.

For further media enquiries please contact

Emma McSweeney or Sue Hargreaves 0118 9760030

Email: emma@dmcpr.co.uk or sueh@dmcpr.co.uk


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